GOOGLE E-E-A-T IN 2025: A BRISTOL-CENTRIC GUIDE FOR SERIOUS SEARCH VISIBILITY

By John Lang, Strategy Director, Digital Tailors, Bristol If you run marketing out of Bristol, you already know that keeping pace with Google feels a bit like chasing hot-air balloons across Ashton Court—just when you think you’ve caught one, another rises. The latest balloon is E-E-A-T: Google’s shorthand for Experience, Expertise,